A state permitting clear perception and understanding; the area that may be seen distinctly or resolved into a clear image.

Two Marketing Mistakes to Avoid

One of the biggest marketing mistakes…

Many have heard the famous quote from American department store magnate John Wanamaker “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” At half, he was probably being over optimistic, based on the numbers we get from clients when they really start to measure marketing results, it is usually much, much worse.
Don’t continue to run marketing that doesn’t work!
When you start to measure, you will have the information you need to identify and cut wasted marketing expenditure.

Another huge mistake…

Failing to continue to run marketing that works…

It happens time and time again; a campaign that works is cut to be replaced by a “new” version, something that is more exciting and fresher, or the next ad, letter or email off the production line.

Stop! Clearly identify your winners, and keep using them. Run them as often and with the widest possible target audience as possible – until the day they stop working. For some businesses, that can be 5, 10, 15 years or more. This alone could transform your business.

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