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A state permitting clear perception and understanding; the area that may be seen distinctly or resolved into a clear image.

A couple of little but easy ideas to try in your business

As we have said before, its the little things that make a big difference. As a small business, it is important to find ways of differentiating ourselves from our competitors. One idea is to follow up an order with a phone call to check that everything was OK. This is something that can surely do no harm – if there is a problem, it is better that you know about it so that you can try to resolve it. If there is no problem, you have a happy customer. If the customer is happy, that is the time to try our second little idea… ask for a testimonial. Again, it can do no harm to ask, but the benefits of having a testimonial to show your potential future clients can be great.

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